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City urges motorists to ‘Drive Nice’ with new ad campaign

Post by John Henrikson / The News Tribune on Dec. 23, 2010 at 3:46 pm with 7 Comments »
December 23, 2010 3:46 pm

Tacoma drivers may be noticing a series of public-service advertisements around town, urging them to exercise care around bicycles and pedestrians.

The “Drive Nice, Tacoma” safety campaign is placing the yellow-and-black caution-style signs on Pierce Transit buses and shelters and the Link trolley. One sign shows a human outline being bumped by a car, with the slogan “Pedestrians are not hood ornaments.”
Another shows a auto-bicycle collision (the rider loses), under the admonishment “Don’t disappoint your driver’s ed teacher.”

“We wanted a campaign that would make people stop and think, so we used very clear and recognizable images,” explained Diane Wiatr, mobility coordinator/urban planner for the City of Tacoma. “We also wanted to take a tone that was humorous rather than preachy and Rusty George Creative developed these ads that we hope really hit the mark.”

The campaign is a joint project of the city and the Tacoma Pierce County Health Department, which both have an interest in encouraging people to walk and bike – and keeping them safe when they do. The agencies were able to get a grant from the Washington State Health Department to pay the $25,000 cost.

In addition to the ads, “Drive Nice, Tacoma” bumper stickers will be available, along with postcards with the following safety tips for drivers:

■ Don’t honk at or harass pedestrians or cyclists.

■ Every intersection is a crosswalk. Expect pedestrians.

■ Use extreme caution in residential area and around schools and playgrounds.

■ Before you turn, yield to bicyclists and pedestrians.

■ Look for bicycles before you open your car door.

Leave a comment Comments → 7
  1. LastEvenings says:

    It would be nice if a similar program targeting cyclists was started. The number of bicycles I see blowing through stop-signs and red lights is unreal, not to mention the rare, but incomprehensible, practice of using center turn lanes as bike lanes and pulling into lanes designated for traffic going the other direction.

    Bike nice, Tacoma.


    Down in Berkley, CA, they are cracking down on bicyclists. Do a California stop, $124 fine. Ride in areas off limits to bikes, $124 fine. Wrong way in traffic, $124 fine. If they started cracking down here, maybe bikes would get some respect. On bigt hing is the law requiring you to pull over if 5 people are backed up behind you on smaller roads. It is funny how the signs are aimed at being nice to the people that are usually in the wrong when they get hit.

  3. OK, I’m no professor, but isn’t the correct shouldn’t they be suggesting that Tacomans ‘drive nicely?”

  4. Oops. Forgot a word. Hey, I guess I suck at English, too!

  5. For every time I’ve seen a bicycle blow through a stop sign or a right of way, I’ve had a car pass me while waiting for a pedestrian to cross the street at least five times. I guess people are too busy thinking about where they need to be to wonder why the car in front of them would be stopped.

  6. nonstopjoe says:

    If you stop to permit a jaywalker to cross the street, you’re setting up a situation where somebody might get run down. Pedestrians should use marked crosswalks or cross at street intersections.

  7. printsess says:

    I look forward to the imrpovement in the safety of our pedestrians. Crosswalks should be respected & pedestrians should not have less rights because they are not surrounded by tons of steel or choose to walk and leave the car behind. GO Tacoma!!!!

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