Another cupcake shop?
Yes. Another cupcake shop. This is the third Pierce County cupcake shop to open in the past few months. In case you missed it, last month I wrote about Yummers 2 the 3rd Power near Pacific Lutheran University and Blazing Cupcakes on Sixth Avenue in Tacoma.
Now the Proctor cupcake store Jubilee has opened a second outpost on Puyallup’s South Hill. The bakery opened Monday adjacent to Regal Longston Place cinemas.
With three new cupcake bakeries this year, the question has to be asked: Haven’t we reached max capacity for cupcake bakeries? We already have Hello, Cupcake in Tacoma, Le Cupcake in Graham and the original Jubilee in Proctor.
I don’t know about you, but I’d prefer to see a pie shop or more full-service dessert bakeries with extensive dessert choices like Corina Bakery in Tacoma. I’m tired of one-note cupcake bakeries that offer cupcakes and only cupcakes.
And it turns out that Jubilee bakery owner Patti Frank agrees with my cupcake fatigue. She told me by phone today she plans to turn Jubilee into more of a full-service dessert bakery with cheesecake, upscale and everyday pastries, as well as a line of gluten-free baked goods. Watch for that in the next several months.
For those who have visited the Proctor Jubilee cupcake and candy store, you’ll notice one thing missing in the Puyallup Jubilee: vintage candy. Frank said she won’t offer candy at the Puyallup store, which is attractively, but sparsely, decorated in white. Sparkly chandeliers line the bakery display case. A few tables offer comfortable seating.
I dropped in anonymously for an evening visit earlier this week and found a nearly bare cupcake case. Lesson: Call ahead while this fledgling bakery is getting started. Frank said that business has far exceeded her expectations, and this was after doing absolutely no advertising. She’ll need time to work on her inventory.
On my visit, what was in stock was tasty, but limited to four choices: bacon chocolate (called the macon bacon), mocha chocolate, vanilla chocolate and German chocolate. I liked the moist and dense texture of the chocolate cupcake bases, and the vanilla and chocolate frostings tasted light and sweet without being cloying. The chocolate bacon cupcakes were fantastic, with porky pieces of bacon embedded in the chocolate base. You should really like bacon if you order these, though.
Everyday cupcake offerings are the usual vanilla and chocolate varieties, but also red velvet, mocha and the popular bacon chocolate cupcake. The bakery makes daily specials, too: Pink champagne, lemon meringue, carrot and chocolate mint. See the full daily specials menu below on the store flyer.
Cupcakes are $3 each.
Here’s a heads up about the Proctor Jubilee store. Frank said her lease is up in eight months and she has her eye on relocating to Federal Way or Olympia.
Where: 13333 S. Meridian, Puyallup
Info: 253-466-3101 or jubileecupcakes.com
Hours: 11 a.m.-11 p.m. Monday-Thursday; 11 a.m.-midnight Friday-Sunday.
Jubilee Cupcakes & Vintage Candy
Where: 2510 N. Proctor, Tacoma
Info: 253-503-0709 or jubileecupcakes.com
Hours: 9 a.m.-8 p.m. Monday-Thursday, 8 a.m.-9:30 p.m. Friday-Saturday, 10 a.m.-8 p.m. Sunday.