When Banger Smith created the 5-pound Behemoth Burger challenge for the Ram Restaurant & Brewery, it wasn’t just about flavor or ingredients – it was about enormity.
“When people see that burger, they say, ‘You gotta try this, you gotta see this,’ ” said Smith, a brand developer with the local Ram restaurant chain. “This has nothing to do with trying to be – how do I put this – this is not our healthy approach to dining. I’m sure someone will look at this and say, ‘I can’t believe you’re doing this.’”
Health concerns aside – from what surely must be serious gastric distress after consuming 5 pounds of burger and fries – a food dare is, after all, a dare. It’s a badge of honor for some diners to eat something as big as their head to win a T-shirt proclaiming gluttonous glory.
Eating giant plates of food – and getting recognition for it – is nothing new, but restaurant food challenges have become even more popular since the Travel Channel’s “Man V. Food” show catapulted restaurants with monster food challenges to popularity. Read more »