TNT Diner

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Starbucks reveals its ’70s siren

Post by News Tribune Staff on Aug. 31, 2006 at 6:06 pm | No Comments »
August 31, 2006 6:06 pm


Starbucks’ original logo, left, and the G-rated version.

Starbucks is turning 35 – and apparently, the folks at Seattle corporate coffee headquarters feel the company can let it all hang out, just like back in the good old hippie era when Starbucks sold its first cups.

Back in 1971, the two-tailed mermaid in Starbucks’ logo (pictured above left) featured bare breasts and open fins. The logo came from a 16th-century Norse woodcut.

The more modern, less provative logo is from 1992 – after Starbucks became a publicly traded company. The old-school version is being given away for a limited time in Starbucks’ stores in Washington and Oregon.

The warning on Starbucks’ cups – "Careful, the beverage you’re about to enjoy is extremely hot." – has never rung more true, even if the hotter logo is only for a limited time.

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