Aug.
31st
Starbucks reveals its ’70s siren
Starbucks’ original logo, left, and the G-rated version.
Starbucks is turning 35 – and apparently, the folks at Seattle corporate coffee headquarters feel the company can let it all hang out, just like back in the good old hippie era when Starbucks sold its first cups.
Back in 1971, the two-tailed mermaid in Starbucks’ logo (pictured above left) featured bare breasts and open fins. The logo came from a 16th-century Norse woodcut.
The more modern, less provative logo is from 1992 – after Starbucks became a publicly traded company. The
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