Devo delivered one of the most striking and iconic music videos to ever grace MTV with “Whip It” in the ’80s. And after interviewing band founder Jerry Casale this afternoon, it sounds like the new wave pioneers may be setting the bar again with their forthcoming clip for “What We Do,” the next single from last year’s “Something for Everybody” album.
“The video is completely groundbreaking,” said Casale, describing a nine-camera system that allowed Devo to shoot 360-degree footage that fans navigate in real time.
“You decide what you’re gonna see in the video,” he said. “You chase the action around (and) at each point on the circle there is a bizarre activity going on that’s repeated over and over and over. ‘What we do is what we do,’ so everybody is doing what they do.”
Among the various devolved types appearing with the band are competitive eaters, shake weight fanatics, professional sign spinners and a fan boy who dresses up like Devo’s iconic mascot.
“There’s a guy whose thing in real life is to dress up like Booji Boy,” Casale said. “He doesn’t even use a mask. He wears and adult-size diaper and nothing else, and has these girls make him up just like Booji Boy.”