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Puyallup Fair getting a new name

Post by Sara Schilling / The News Tribune on Sep. 19, 2012 at 7:57 pm with 28 Comments »
September 19, 2012 8:05 pm

What’s in a name?

The Puyallup Fair is going to find out.

It’s in the process of changing its moniker to better reflect its position as the largest fair in the state, confirmed Karen LaFlamme, fair spokeswoman.

The new name – Washington State Fair – likely won’t be official until next year, when the trademark process is complete, LaFlamme said.

But the private non-profit that puts on the 17-day event already has started a “soft roll-out” in television and print advertisements, she said.

And the tagline “Do the Puyallup” isn’t going away. LaFlamme said it still will be part of the fair’s marketing campaigns and identity.

“It’s something that’s known and loved,” she said.

Check back for updates.

Leave a comment Comments → 28
  1. Pecksbadboy says:

    But is is not a state sponsored fair or is this private enterprise going to get tax money too??

  2. bbsbxringrliars says:

    The Puyallup Fair or Western Washington Fair not the washington state fair, who came up with this pc crap? I won’t buy into it…So why don’t you let it come up for a vote…IT WILL ALWAYS BE THE PUYALLUP…seattle has the evergreen fair in monroe, let them change the name to the progressive fair…

  3. alindasue says:

    Isn’t there already a Washington State Fair up in Monroe?

  4. Monroe is the Evergreen state fair

  5. bbsbxringrliars says:

    yep evergreen state fair to progressive state fair…why do they believe they can dictate to the rest of us anyway…

  6. illbeonyoutubeagain says:

    It is a private enterprize and is not a STATE FAIR! They will be sued. It is a private corporation fair. Don’t let their non-profit status fool you. They are all about profit.

  7. jimkingjr says:

    bbsbxringrliars- Monroe is NOT in Seattle- not even close. Try looking at a map before making foolish comments.

  8. Name it The BFD in Puyallup!

  9. The Western Washington Fair Association is a private non profit business with share holders and a board of directors. They do not receive any government funding, and pay huge amounts of sales and property tax. They already host the Washington State 4-H Fair and the State FFA Exhibition.

    Washington State does not have an official State Fair. That does not mean the Puyallup cannot use the name. Yakima calls their fairgrounds State Fair Park, but they are not the State Fair either. The Evergreen State Fair is actually the Snohomish County Fair, but they copyrighted the name.

    I for one welcome the Washington State Fair in Puyallup.

  10. SouthHillCoug says:

    The Central Washington State Fair, held at State Fair Park in Yakima, has called itself the “state fair” for as long as I can remember.

    Imitation is the sincerest form of flattery, I guess.

  11. alindasue says:

    They can name it whatever the want. Be it called Western Washington Fair, Washington State Fair, whatever… we’ll probably all still call it the Puyallup Fair – like we do already.

  12. slarssen says:

    Bad idea.

  13. flyingdutchman says:

    Idiotic idea.

  14. They just get to harass and bother the ordinary citizens of
    Puyallup who don’t get overtime due to the effects of the
    lemmings. Call it the Washington State Fair and move it to
    Walla Walla.

  15. At $35 a ticket to get in the gate, I can’t afford to go, anyway. Why not call it the “It’s too damned expensive for people to go, anyway.” Fair???

  16. ImAKoala says:

    How is it $35 a ticket? I went last night and it was $12.50. If you pre order your tickets on line like we did, an adult is $7.

  17. bbsbxringrliars says:


    You say the fair in Monroe isn’t even close to Seattle, really! My point was that the fair is in King County(Seattle is in King county), most every county has or had their own county fair, the Evergreen is Seattle’s! By the way, Monroe is closer to Seattle than to Puyallup, get a map, find Monroe and go there…The continued dilution of the unique flavor of the Puyallup air continues! I live not a mile a way and will never attend again, way to go!

  18. uratroll says:

    If nothing is broke don’t fix it! This fair belongs to Puyallup, changing the name won’t increase attendance but moving the opening into summer break will. Never understood that one.

  19. itwasntmethistime says:

    I’ll bet they’re doing it to be more attractive to out-of-state vendors who think The Fair is small potatoes because it is named for a small city. They can probably get more interest if vendors think it is the official state fair.

    As far as being a non-profit, I think it’s pathetic to ride on the coattails of a label that makes people think of charitable causes. Sure, they’re non-profit, because they distribute every penny of the bazillion dollars profit they reap to their share holders. “The Fair” doesn’t profit, but the share holders sure do.

    It’s all about money. Call a spade a spade.

  20. I don’t care aboiut the name change I just want to hear the “Do the Puyallup” song – not these new versions. No matter what they call it, it will always be “The Puyallup”

  21. nwcolorist2 says:

    uratroll, I was planning on saying the same thing.

    It appears that the Puyallup Fair is having some identity issues. Up to 2006 the name was the ‘Western Washington Fair’, when it was changed to the ‘Puyallup Fair’. http://en.wikipedia.org/wiki/Puyallup_Fair

  22. itwasntmethistime says:

    I sort of remember that it was the Western Washington Fair, but I’ve been calling it the Puyallup Fair since as far back as I can remember, the early 70’s. The name won’t change for any of us, just for marketing to outsiders.

  23. dbreneman says:

    For decades it was the Western Washington State Fair. Changing the name to the colloquial “Puyallup Fair” in the 80s (?) was pure advertising, and part of the annoying “Do the Puyallup” ad campaign with dancing pigs and singing horses. Pretty embarrassing. Now they’re bringing some dignity back by returning to the old name sans “Western” which makes sense. It is the largest fair in the state, one of the 10 largest in North America. Actually, it’s surprising that here in the People’s Republic of Washington, the fair corporation has been a model of public initiative without the heavy hand of state bureaucracy intervening. It doesn’t have to be a socialized fair to be a state fair.

  24. To bsbxringrliars
    Sep. 20, 2012 at 4:09 am

    You need to pull out a map. Monroe is in Snohomish County, not Seattle or King County. The Evergreen Fairgounds is owned and operated by Snohomish Parks and Recreation. The King County fair is held in Enumclaw and is a private for profit fair.

  25. Pecksbadboy says:

    Why doesn’t ever business call themselves the WA State Antique Mall, or the WA State Grocery Discount Warehouse,or WA State Bail Bonds, because the state would sue us.

    What is different here besides lots of money changing hands?

  26. diannelabissoniere says:

    Yakima, home to the Central Washington State Fair, is proud to be the one-and-only AND ORIGINAL State Fair of Washington and received the designation in 1892 by the State. At that time, Olympia was designated the State Capitol, Walla Walla – home to the penitentiary, Yakima was given the name Washington State Fair because of the bountiful agricultural Valley. Fairs are about celebrating harvest. In the late 1930’s, the State realized they were NOT good at running a Fair and made the decision to get out of the State Fair business. A group of Yakima businessmen created a new Association (Central Washington Fair Association). The CWFA continues today as a private, non profit 501(c)(3). We pride ourselves in being one of the most beautiful fairgrounds in the country with our grass, trees and historical buildings. We have 120 acres, 65 of those acres are actively used for exhibit areas, concerts, agricultural display for our Fair. The remaining space is used for parking vehicles and RV’s. Our historical buildings are 90 – 105 years old. They are the heart of this Fair and are spectacular! We are also home to the Yakima Valley SunDome, a multi-use facility, used year round attracting 700,000 people to events. Our physical campus is now called State Fair Park in reflection of our history. We extend a heartfelt invitation to attend this year’s event which runs from September 21-September 30. (Tomorrow!) Come see our beautiful and historical Fair. We love our Fair and you will too.

  27. uno556677 says:

    I think it’s great that the Puyallup Fair is finally claiming the recognition they deserve for the job they have been doing for years, while keeping the hometown tagline and the “Do the Puyallup” song we all know and love.

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