Seahawks Insider

The NFL and media access

Post by News Tribune Staff on Oct. 4, 2006 at 7:00 am with 11 Comments »
October 4, 2006 7:00 am

This Lost Remote blog item (followup here) led me to this thorough Kansas City Star report on how the NFL is managing media coverage. The league has recently restricted local media Web sites from posting postgame video of press conferences and locker-room interviews. Local TV stations were previously banned from shooting game-day video from the sideline.

TV networks have always been in a little different category because they pay rights fees. This is not just a network TV issue, however. The league is only beginning to cover itself, and this will inevitably affect how independent media does its job.

Media Issues
Leave a comment Comments → 11
  1. No bye week in the new world?

  2. So – this means that if the NFL gets its way then you will no longer be able to put up the audio interviews you have from after the game right?

    My assumption is that the NFL will then license that availability for a hefty sum… sigh.

  3. Wow, the slippery slope here eventually has them restricting audio access as well, and either has the press paying for access to the players and coaches (which has to be an ethical dilemma in general) and I’ve got to assume that most media outlets will balk at this.

    I have a bad vision of a bunch of NFL-paid reporters, with NFL polo shirts on, all talking to the coach and asking NFL sanctioned questions, which are broadcast on the NFL channel, or available on the NFL blogs.

  4. ElPerroGrandeDos says:

    The NFL is about a half step away from becomming the WWF ..,

  5. sherminator says:

    Good to see that the ‘Hawks are one of the teams to have open practices. Assuming that the PR staff keeps an eye on this blog – Seahawks PR, please keep it that way.

  6. I found this tidbit while surfing today……

    Who Knew? In 2005, the Seahawks rushed for 2,457 yards and Matt Hasselbeck had a total of 33 negative pass plays. This year, they’re on pace for 1,680 yards and a flabbergasting 80 negative pass plays.

    Posted October 04, by Ben Maller

  7. mustangjss says:

    While I realize that every individual medium in some way or another controls the information that it produces, but at which point is the information going to be controlled not by the sender but by the audience? I mean after all shouldn’t we be the ones in charge of what information we want, and ultimately decide whether to pay for it. The NFL is moving its way towards a monopoly on NFL news, its scary.

  8. Very interesting article from the KC Star. I found this quote interesting:

    "Many of the users of Internet services will want to hear the coach talking or want to see the linebacker who bats down the pass at a key moment in the game. To say, ‘Well, you can put written words on there, not the audio or video,’ is creating a restriction that is going to limit the storytelling ability of the journalists. When you do that, it ends up as a disservice to the public." (from Bob Steele — sweet name — of the Poynter Institute)

    Is that really something to get worked up about? One thing we fans should keep in mind is the unprecedented level of access the Internet gives us to teams. This blog, for instance, allows us to track happenings with the Seahawks almost in real time. Ten years ago, we’d be lucky to get one or two stories, published a day after the news item actually happened. In other words, what the Internet giveth, the NFL isn’t really going to be able to take away, no matter how they might try.

  9. bjr26 – I respectfully disagree that the NFL can’t take it away…or at least take it ou of the “free” market. Two or three years ago I was listening live to every Seahawks game via a free KIRO radio audio stream. The NFL effectively shut those free feeds down and now markets (for $$) the NFL Field Pass Internet audio package for a monthly or per-season fee. To suggest that they can’t put a cat back into the bag because it’s already out is not supported by that example. It’s an example of the NFL trying to build a complete vertical market – where they control not only the content and product on the field, but also the medium by which consumers can obtain the product as well as the marketing and eventually even media access to that product. Unfortunately, NFL pool reporting doesn’t seem too far-fetched to me under that business model.

  10. You make a good point, Palong. But I think the NFL will have much greater success controlling access to the games themselves — in all formats, whether television, radio or web-streaming — that it will controlling information related to the NFL and its franchises. In the former, they have clearly defined intellectual property rights, and ones that most people will accept (even begrudgingly, as in your KIRO radio example). I think they will struggle with the latter.

    On a related note, there are rumors that Titans Coach Jeff Fisher threatened to bar the media from practices for a year if they revealed last week that Vince Young was going to start. Apart from further evidence that Jeff Fisher is losing his mind, I wonder what Mike Sando thinks about this — and how he’d react if a certain coach who my girlfriend thinks looks like a walrus made a similar demand.

  11. ShelleyWoods says:

    I work every Sunday and I have a major issue with my local AM sports station not broadcasting the Seahawks games online. I can’t sit next to an AM radio at work and I would really like to get a stream from their website.

    Limiting free internet access to our games is ridiculous. The NFL already makes enough money on ticket prices, fan gear, and food at the games, etc… etc… etc…

    I found that there is a station in Vancouver, BC that is broadcasting the Seahawks games online via a live stream. Blame Canada for that one!!!

    CHMJAM AM730 is the station that does us this civic duty. I am curious as to if they are under juristiction from the NFL?

We welcome comments. Please keep them civil, short and to the point. ALL CAPS, spam, obscene, profane, abusive and off topic comments will be deleted. Repeat offenders will be blocked. Thanks for taking part and abiding by these simple rules.

JavaScript is required to post comments.

Follow the comments on this post with RSS 2.0