In a late addition to last night’s Tacoma City Council agenda, the city announced a settlement with Clear Channel Outdoor that will allow the company to replace some of its current “static” billboards with 10 “digital billboards” that can display multiple images.
The agreement allows Clear Channel to construct 10 digital billboards in various locations within 6 months of the agreement’s execution. A map attached to the settlement document indicates 17 “approximate locations” being considered for the 10 new digital billboard sites, most of which fall within City Council District 3, or central Tacoma.
But precise locations for the signs have not been decided upon — and won’t be until Clear Channel seeks permits for them, City Attorney Elizabeth Pauli said Wednesday. Before installing the new digital billboards, the company must remove 53 existing signs and relinquish 100 permits it now holds to build new billboards. Located around the city, the 53 signs to be removed are specified by address in the settlement agreement (see posted documents below).
For each additional digital billboard that the company wants to add in the future, it would require Clear Channel giving up a total of 15 existing signs and/or permits (5 of which must be existing signs). Under the formula, Clear Channel could maximize a total of 36 digital signs in Tacoma, if it gave up every existing sign and permit it now owns.
The settlement involves no monetary exchanges. It is expected to be executed within a few days, Pauli said. Adoption of a new related city ordinance regulating billboards and allowing the new digital ones has yet to be scheduled for consideration.
(Here’s a copy of the full settlement agreement, with addresses of the 53 signs to be removed, and “approximate locations” of where the 10 new digital signs could be located within six months). Clear Channel Settlement Agreement (2)
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