Democrat Denny Heck has released his first television ad of the season in the 10th Congressional District where he faces under-funded Republican opponent Dick Muri. In a slap at the stalemated Congress, the ad shows noisy people pulling a rope in a tug-of-war, and Heck narrating in the foreground – at one point turning to the crowd and saying: “Heyyyyyy! Enough!!!!”
And in a move that is less likely to happen in real life Washington, D.C., the tug-of-war combatants drop the rope to listen to Heck.
The 30-second ad, entitled “Middle,” is linked here.
Our news story from Sunday that outlined the race and some of the issues is here.
Heck’s campaign did not say how much it intends to spend on its advertising blitz, but spokesman Phil Gardner said Seattle stations including KOMO-4, KING-5, KIRO-7, and FOX-13 and local cable are among those to air the spots.
In keeping with his past thrusts, Heck’s message attacks a generic “Tea Party Congress” and does not mention Muri at all. Heck sent four mailers before the primary to households throughout the district – using the same approach.
Muri sent one mailer and apparently plans the same again to targeted voters.
Muri told me Friday his campaign won’t be matching Heck’s financial power. Heck had raised nearly $1.4 million as of July 18 reports at the Federal Election Commission, and Muri said his fundraising since then has brought his totals to about $230,000.
“Fund raising is satisfactory from my view point. But compared to Denny Heck, we will be vastly out spent,” Muri said in an email. “We try and counter his enormous fund raising advantage by keeping paid staff to a minimum and we rely on lots of volunteers. Extensive use of free social media, sign waving and door belling are also ways to make up the fund raising disadvantage. We will concentrate on mailers to those voters we have identified as ‘undecided.’ ”
The new 10th was created to accommodate the state’s gain of about 1 million residents in the last Census. It stretches from Shelton in the west to Olympia and then north to University Place and Puyallup.