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Here are the ad buys for and against I-1183

Post by Jordan Schrader / The News Tribune on Oct. 20, 2011 at 9:37 am with No Comments »
October 20, 2011 9:37 am

The campaign for the liquor privatization initiative has been breaking fundraising records and stands to be the most expensive ballot-measure campaign ever waged in Washington.

No one will be surprised that the growing piles of money will be used to blanket the airwaves. TV ads have been flying for weeks. Here’s how the two campaigns reported spending their money on media buys between Sept. 1 and Oct. 17.

Supporters, financed almost entirely by record-breaking donations from Costco, spent $8.6 million on ads in that period:

Opponents, backed mainly by national alcohol wholesalers, spent $8 million on ads:


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