Sometimes dealing with corporations can make you feel like you’ve fallen down some Orwellian rabbit hole.
In reporting on a six-month follow up on the state’s cell phone ban, my editor asked me to see if Bluetooth headsets were still selling like hotcakes — the largest manufacturer reported a three-fold increase in sales of car kits after cell phone bans went into effect for motorists in California and Washington in July.
So, I surfed over to the company’s Web site at parrotsafedriving.com and found this:
Contact Us: Marketing & Communications Office – (248) 354-5400 or Email: email@example.com
I was having a hard time navigating the computerized phone interface, so I sent an e-mail:
Subject: Media request
The washington hands-free law is now 6 months old. I know parrot saw a
surge right after the law went into effect. I’m trying to check in on how things are looking 6-months in.
Here’s the full response I got:
Events & New Media Coordinator
Marketing & Communications NA
Mobile: (248) 495-9119
28446 Franklin Road
Southfield, MI 48034
DID: (248) 663-1960
Main: (248) 354-5400 x211
Fx: (248) 354-5401
I sent a follow up e-mail asking if that was intended to be a “no comment.” I haven’t received a reply.
Later I found a different number for media relations. The woman I contacted is on vacation….
I’m not giving up. I just wanted to take the opportunity to reveal how sometimes even a tiny detail in a story can take a lot more legwork than one might expect.
UPDATE: When I got in this morning I had an e-mail from Mike Hedge, Parrot’s Vice President of Marketing & Corp. Communications, letting me know that the increases they saw was largely undermined by the spike in gas prices and general economic downturn.