Both Rep. Dave Reichert and Democratic challenger Darcy Burner agree that voters in Washington’s 8th District are "tech-savvy" individuals.
But which of them is the most tech-savvy candidate?
One might think Burner had this one sewn up – she worked at Microsoft for four years, has a computer science degree and has raised hundreds of thousands from liberal blog-o-philes.
But Reichert, the Republican incumbent, also wants a shot at the title.
Taking a page out of Obama’s book, he’s been creating YouTube responses to Burner’s negative ads and posting "video testimonials" on his campaign Web site.
Each testimonial features an everyday person talking about how they’ve worked with Reichert to address a different legislative issue. The fourth one went up yesterday.
Reichert campaign spokeswoman Amanda Halligan has sent a press release accompanying each testimonial:
“Because Dave represents one of the most tech-savvy districts in the nation, he understands that the web is a wonderful tool he can use to educate voters,” Halligan says in each release.
Looking back, Reichert’s campaign poked fun at Burner’s rampant use of the term "tech-savvy" in early October. At a debate October 8, Reichert’s campaign workers passed out "Burner Bingo" cards with various phrases they expected her to use while speaking. "Most tech-savvy" was one of them.
The instructions on the bingo card? "Grab your partisan chips and play along!"
One week, later, Reichert’s campaign began using the term in press releases promoting the "video testimonials" on his Web site.
I guess "tech-savvy" is no longer a dirty word – or has become an acceptable compound, made-up word for both sides.
EDIT: Amanda Halligan just called me and told me that the Reichert campaign has been using “tech-savvy” to refer to the voters of the 8th district in various press releases since August. She says the difference between Burner and Reichert’s use of the term is that Reichert uses it to describe the voters he represents; Burner uses it to describe herself, like when she says she’ll be one of “the most tech-saavy members of Congress.”