It is a pretty typical first campaign spot, not so much a biography of the candidate as a summary of the campaign’s themes. The 30-second ad called “Better” tries to set up Dino Rossi as the candidate who can solve problems.

The spot doesn’t mention rival Chris Gregoire but suggests that the problems he says he will solve are the result of the inactions of the incumbent.

“Do we have problems that are too big, too hard to solve?” Rossi asks. “Or is Olympia stuck in the same old way of doing things?”

Rossi voices most of the ad himself although an announcer reads the tag line at the end: “Dino Rossi, a governor who will make a difference.”

Rossi campaign spokeswoman Jill Strait said the ad will run statewide and appear between today and next Monday.