Inside Opinion

What's on the minds of Tacoma News Tribune editorial writers

NOTICE: Inside Opinion has moved.

With the launch of our new website, we've moved Inside Opinion.
Visit the new section.

Tag: traffic safety


Study finds digital billboards more dangerous than we thought

A front-page story in Friday’s USA Today is giving billboard haters fresh ammunition.

According to the article, the Scenic America organization is citing a new Swedish study as showing that digital billboards are more distracting than previously thought, holding drivers’ gazes far longer than deemed safe – more than two seconds.

A 2006 Virginia Tech study for the National Highway Traffic Safety Administration, Scenic America says, “found that anything that takes a driver’s eyes off the road for more than two seconds greatly increases the risk of a crash.  The study also found that nearly 80 percent of all crashes involved driver inattention just prior to (within three seconds of) the crash.” Read more »