No, it’s not your imagination. Many TV commercials are louder than the programming. Lots louder, in fact. People have been griping about it for years, and now some members of Congress are finally doing something about it.
Granted, compared to health care reform and climate change, loud TV commercials aren’t very important. But not much else irritates so many people on a daily basis as ads that are louder than the shows they interrupt.
And unlike those other issues, this is a simple one. There are no conflicting studies showing that significant numbers of Americans enjoy television commercials that are so loud you find yourself frantically searching through the couch cushions for the remote. In fact, a recent study found that 89 percent of TV viewers are bothered by the often dramatic difference in the programming and advertising volumes. Read more »