Inside Opinion

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Tag: bikini baristas

Feb.
25th

Land of the free, home of the bikini barista . . .

This column will appear in Friday’s print edition.

Once upon a time, in the story that is America, Puritan law forbade any hint of sexuality. If a Puritan woman showed any signs of impropriety, she was scornfully called “light of carriage” and harshly punished.

If hers was a small offense, she may have gotten away with just having some rotten fruit thrown at her, but if the infraction was bigger, say, a shameless display of ankle or engaging in topics unbecoming, she was most likely strapped to a “ducking stool” and basically waterboarded in the closest river. Public shaming was the intention of such an exercise, but it was not always the result. As they might have said back in the day, “stuffeth happens.”

Fast forward 300-plus years and find that a woman allegedly stood outside a drive-thru espresso hut in Puyallup Washington giving little consideration to the fact that the equivalent of a string and two Band-Aids were all that stood between her and the elements. A mother, with child in tow, happened to be driving by the coffee establishment when she saw the nearly bare barista and called authorities.
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Nov.
24th

Google Search: palin obamacare prejean fox rogue ‘death panels’

This editorial will appear in tomorrow’s print edition.

Page views, traffic, unique visitors – that’s the name of the game on the Web. The point is to hook people looking for what you’ve got by making sure their Google searches make a beeline to your site.

You’ve got to jump on what’s hot. Work the search terms du jour into your posts, your headlines, your tags. And here’s an idea: Work all the sizzling terms into a single post.

We’ll give this a try. Google tracks the most popular key words and lists them on various indexes. We discover there that “sarah palin” seems to be a big draw. There’s plain old “sarah palin,” “sarah palin newsweek cover,” “sarah palin sexist newsweek editor,” “sarah palin nice legs,” “sarah palin going rogue,” “next president you betcha,” “sarah palin liberals will jump off bridges” and many other permutations of the unusually strong palin brand.

Let’s make our fundamental marketing strategy clear here: Palin Palin Palin Palin Palin Palin Palin Palin Palin.

Another big one is “glenn beck.” In fact, those two words bring up more than 9 million hits on Google. And “glenn beck” is joined at the hip with “fox news,” which is another hot pair. It makes sense, then, that a post that combined “glenn beck,” “fox news” and “sarah palin” – as we just did – would bring a drove of their fans and foes this way, though we’re certain they’ll feel duped when they get here.
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