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Award for most jaw-dropping TV segue goes to ABC

Post by Cheryl Tucker on Jan. 10, 2013 at 11:07 am |
January 10, 2013 11:07 am

It’s awards season, so I’d like to give out a trophy of my own – to ABC for absolutely the most jaw-dropping, tasteless juxtaposition of ads.

Since I’m a Click Network customer, I had DVRed one of the ABC shows that airs Tuesday night. Last night, I was watching the show and, because DVR mode for ABC doesn’t allow fast-forwarding through the ads, I had to watch them.

First was an ad for the new Sylvester Stallone movie, the hyper-violent “A Bullet to the Head,” complete with lots of people getting shot. The ad was immediately followed by a promo for a Diane Sawyer interview – featuring Gabrielle Giffords. You know, the former congresswoman who took a bullet to the head!

Unbelievable.

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