Billboard-haters have another reason to grit their teeth.
A new monstrosity-in-waiting appeard this morning near the Puyallup exit off Interstate 5 in Tacoma, just east of the Tacoma Dome.
Yep, it was inevitable: The Puyallup Tribe is putting up one of those huge, state-of-the-art, super-bright electronic billboards to advertise the Emerald Queen Casino. The tribe can do it because highway beautification laws don’t apply on property held in federal trust for tribal members.
This one will be a whopper: Although it was still on the ground when I saw it, the top of the sign will be a large yellow logo bearing the casino’s “EQC” trademark.
If that wasn’t bad enough, a few minutes later I discovered that another tribal-trust billboard at the top of Norpoint Way in Northeast Tacoma has been erected. I thought it was divine justice when the first billboard on the spot, in the parking lot of a defunct Indian smokeshop, collapsed in a heap a month or two ago.
I wish the Puyallups well, but those billboards sure feel like a poke in eye.