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Pennsylvanians weary of candidates’ TV blitz

Post by David Seago on April 22, 2008 at 4:00 pm |
April 22, 2008 4:00 pm

We’ll know in a few hours how the Pennsylvania presidential primary turned out, and we’ll do a quick turnaround editorial for the morning’s paper. (We’ll post it in the blog tonight.)


But here, courtesy of the Wall Street Journal, is a glimpse of the intensity of the TV ad campaigns Hillary Clinton and Barack Obama waged in Pennsylvania in recent days:


– The two campaigns together have spent around $20 million on TV ads, making it one of the biggest primary ad battles ever.


– The average daily diet of campaign ads in Harrisburg, the state capital, was 228 ads.


–Ninety-four percent of registered Democrats had seen a TV ad for Obama; 88 percent had seen one for Clinton.


Typical voter comment on the ad blitz: “I’m sick to death of them.”


The conventional wisdom is that Clinton will win Pennsylvania, but she needs a convincing win to stay alive. But Democratic consultant Tad Devine, a veteran of six Democratic presidential nominating battles, predicts a win for Obama. See his reasoning here.

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