Re: “Some fear selling naming rights could get absurd” (TNT, 1-24).
Selling naming rights to bridges, roads, parks and the like, although reducing the charges to the actual users, does not provide the public with a free lunch. The corporations that purchase these rights pass on these advertising costs to the ultimate purchasers of their products and services. Make no mistake about this the costs are still paid by the general public just not as taxes or tolls.
Selling the rights simply spreads out the costs among all users of the corporation’s products or services rather than assessing them …