With the crash and burn of I-522, people interested in having informed consumers need to think outside the box. Informing consumers doesn’t require mandated labeling and bureaucratic enforcement. There are free market alternatives.
I suggest that the non-GMO producers simply start labeling their products “not genetically modified.”
The “organic” people learned this years ago. The “gluten-free” people learned this years ago. It’s just not that difficult, and particularly if, as the promoters of I-522 argued, the relabeling isn’t that big a hassle, then just go forth and relabel.