The online version of The News Tribune published a video featuring a reporter demonstrating an electronic cigarette. The staffer holds up a bottle of (what is colloquially known as) e-liquid and calls it “liquid nicotine.” She repeats that phrase several times during the course of her demonstration.
This terminology is, at best, ignorant. At worst, it is dishonest.
E-liquid typically contains between 0.8 percent to 2.4 percent nicotine by weight, and this information is always on the label. Calling it “liquid nicotine” is roughly comparable to saying that a glass of lemonade is composed of straight lemon juice.