I do not believe an outright ban on digital billboards in Tacoma is appropriate. We can’t simply “ban” technology. We can’t ban the use of the Internet. We can’t ban the use of cell phones. Furthermore, we can’t ban digital advertising; it is already here.
This whole discussion just appears backwards to me. Appropriate regulation for zoning, size, light intensity and image-rotation time will all limit the adverse effects of signage that have been brought up in public comment. Overreaching on a ban, when there are less restrictive options, is inappropriate and almost certain to land the city in court. …