Among the toy ads in our Sunday News Tribune was one for Fred Meyer. Emblazoned at the top was the “Nerf N-Strike Elite Retaliator.” It depicts a young boy aiming a replica of a semi-automatic weapon, complete with ammunition clip.
Maybe in 10 years that boy will be angry at, say, his high school librarian (as happened in Colorado). He will be well trained to “retaliate.”
We are outraged by this advertisement, especially in light of the anniversary of the school shooting in Newtown, Mass.