Reading about the latest shootings in News Tribune articles, I think I’ve come across a great suggestion for your periodical.
Similar to real-estate “pull-outs,” consolidate all the day’s shootings (local, state and national) into a similar section for ease of reading. With the high frequency of such happenings in our country, this should be relatively simple to do. You could even create cross-referencing tables indicating kill rates for different brands of arms and ammo or shooting venues (school, post office, theater, etc.).
I’m sure the NRA would be very interested in advertising. Just a thought.