I watched the Super Bowl with my 8-year-old grandson. He played football this past fall and is an avid fan. He described the different plays to us and called out penalties that he observed. I enjoyed watching him enjoying the Super Bowl.
That changed when the Super Bowl ads started airing. Super Bowl advertisers in the past have produced some memorable ads that appealed to a wide variety of audience. Most of us remember the Mean Joe Green Coke ad. I was appalled seeing my grandson exposed to suggestive advertising, no, make that borderline pornographic advertising.
I wasn’t alone. A Channel 5 news commentator expressed his concerns over the nature of the advertising, stating that it made him feel uncomfortable as he watched with his 9-year-old son.
The NFL and the networks can do a much better job of controlling the advertising presented during the Super Bowl. They shouldn’t allow the ad agencies to pollute something that has become a tradition for families across the country to watch.
The NFL prides itself in presenting a quality product, so why can’t they hold their advertisers to the same standard? I have a tough time explaining to my grandson why the lady in the Jack in the Box commercial is raising her shirt. If you see Jack, tell him I won’t be bringing the family there to eat anymore.