Letters to the Editor

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SUPER BOWL: Ads pollute family tradition

Letter by Robert D. Van Gieson, Edgewood on Feb. 5, 2013 at 4:32 pm with No Comments »
February 6, 2013 11:39 am

I watched the Super Bowl with my 8-year-old grandson. He played football this past fall and is an avid fan. He described the different plays to us and called out penalties that he observed. I enjoyed watching him enjoying the Super Bowl.

That changed when the Super Bowl ads started airing. Super Bowl advertisers in the past have produced some memorable ads that appealed to a wide variety of audience. Most of us remember the Mean Joe Green Coke ad. I was appalled seeing my grandson exposed to suggestive advertising, no, make that borderline pornographic advertising.

I wasn’t alone. A Channel 5 news commentator expressed his concerns over the nature of the advertising, stating that it made him feel uncomfortable as he watched with his 9-year-old son.

The NFL and the networks can do a much better job of controlling the advertising presented during the Super Bowl. They shouldn’t allow the ad agencies to pollute something that has become a tradition for families across the country to watch.

The NFL prides itself in presenting a quality product, so why can’t they hold their advertisers to the same standard? I have a tough time explaining to my grandson why the lady in the Jack in the Box commercial is raising her shirt. If you see Jack, tell him I won’t be bringing the family there to eat anymore.

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