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NORDSTROM: An ill-considered cost-cutting move

Letter by Stanton R. Brown, Lakewood on Jan. 28, 2013 at 5:25 pm | No Comments »
January 28, 2013 5:25 pm

Re: “Nordstrom pianist ends 27-year run” (TNT, 1-28 ).

According to the article, the “store manager heard from some customers that wanted a different type of experience.”

Right. Everyone knows that Nordstrom’s clientele looks forward to hearing Muzak instead of live piano. The complaining customers are almost certainly nonexistent. This is an ill-considered cost-cutting measure that will damage Nordstrom’s brand, like Rolls-Royce dropping its Spirit of Ecstasy hood ornament. Nordstrom needs all the brand differentiation it can get.

Afterthought: If some customers complained about the carbon footprint, would Nordstrom drop its shoe department?

 

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