Letters to the Editor

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TNT: Endorsements send the wrong message

Letter by Jessica M. Jackoby, Gig Harbor on Oct. 17, 2012 at 1:28 pm | No Comments »
October 17, 2012 2:48 pm

Re: “We have a responsibility to endorse” (Karen Peterson column, 10-14).

I recognize that there is a longstanding precedent of newspapers endorsing political candidates. Peterson makes a case that because newspaper folk have better access to the politicians and more local savvy, their opinions are worth hearing.

I don’t doubt that those in the news business can make a strong, articulate case for a candidate, and do indeed have opinions worth hearing. That doesn’t mean, however, that sharing those opinions via endorsements is a good thing. No matter how well-researched, endorsements are a strong reminder of precisely why there is a growing distrust of the media: There’s too much opinion in our news outlets.

Politicians aren’t the only ones people mistrust these days. How can I trust the objectivity of a paper that endorses candidates? What I crave as a consumer is trustworthy, fact-based reporting that skips the opinion and bias.

Opinions, even great ones, are not rare. They’re everywhere. What are rare are reliable facts and objective perspectives. I would much rather see the editors at The News Tribune spend their valuable time and expertise assembling an exceptional voting guide filled with facts.

Moving away from endorsements sends a message that could go a long way in regaining the eroding trust of the public in media.

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