As a long-time Justin Bieber fan (a “Belieber”), I was deeply disappointed by the singer’s latest publicity stunt. He claimed that his laptop and camera were stolen at a Tacoma Dome show, setting up a guerrilla marketing campaign on Twitter to promote his newest music video.
As a born-and-raised Tacoman, I was personally offended that Bieber would denigrate my city in the national spotlight. By claiming that his stuff was stolen in Tacoma, he perpetuated negative stereotypes of our city.
Bieber needs to learn that as a celebrity, his words have power. As a wise man once said, “With great power comes great responsibility.” Responsibility means that it’s up to Bieber to make this right. I don’t know how he should do it – at least a public apology, or maybe a free concert. If he doesn’t make it up to Tacoma somehow, I might stop Beliebing.