I read with dismay that Tacoma’s Click Network is considering bundling phone service with its existing offerings (TNT, 1-16).
Has Click looked at recent declines in phone service as people move towards alternatives like cell phones and Skype? It seems prudent to avoid a declining market rather than enter it.
Click ought to look instead towards offering innovations within its current services of broadband and cable TV. For example, Click could roll out higher-speed DOCSIS 3 Internet broadband service; Comcast has offered it here for a few years. Or look into home broadband/local WiFi (wireless) services that Comcast can’t or won’t offer.
The difference in advertising budgets that the story mentions represents a smokescreen; Click can take advantage of word-of-mouth testimonials, which cost nothing, in its concentrated service area if it gives its current customers something to rave about.
When Tacoma was justifying the formation of Click Network, I recall the calls to provide Tacoma with an alternative to Comcast’s predecessor company. I find it ironic that the current proposal now aims to emulate the same competitor.