Tacoma residents, civic groups and leaders as well as city’s newspapers have overwhelmingly opposed digital billboards from being forced into Tacoma as they are blightful and distracting to drivers and wisely banned in many cities such as Bellingham and Seattle.
Tacoma residents are continuously urged by the City of Tacoma to reduce energy use by replacing their lights with fluorescent bulbs, using less hot water, funding multimillion-dollar platinum-rated “green” buildings and to even having their garbage collected half as often. However, a different standard altogether appears to apply to billboard companies.
According to the U.S. Green Buildings Council, each digital billboard consumes as much energy as 13 average houses. Thus, the proposed array of 38 digital billboards erected around the city would consume as much as 494 houses and release 4,104 unnecessary tons of carbon dioxide each year, negating any meaningful effort to make Tacoma a “green” city.