Letters to the Editor

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BILLBOARDS: There is value in beauty

Letter by Britton A. Sukys, Tacoma on July 20, 2011 at 12:12 pm with 5 Comments »
July 20, 2011 2:35 pm

The real problem with billboards is that they are currently obstructing one of Tacoma’s most valuable assets: our skyline.

At a time when Tacoma is looking to boost economic growth, we should leverage everything we can to draw investment. Our skyline, our water and mountain views, the beauty of our trees and our architecture are worth money. They draw talented people to the city. That draws businesses looking for talented employees. They even inspire people to innovate ways of doing business, just to be able to live in a place like this.

Clear Channel Outdoor is not currently helping Tacoma with its billboard business here. It is simply pulling advertising dollars out of the city to send to its out-of-state headquarters.

Clear Channel’s executive argues that it provides free advertising for local nonprofits (Viewpoint, 7-20). However, Clear Channel also has the contract for advertising on Sound Transit. These ads are just as visible as billboards, being directly in the line of sight of drivers, riders and pedestrians.

In Paris, Clear Channel is helping install digital street furniture – bus shelters, benches and bike racks. They deliver changeable advertising in the same way as digital billboards. This puts advertising back on a human scale. It opens up valuable views in the city. Clear Channel should be willing to do the same in Tacoma.

Clear Channel stands to profit greatly off the eyeballs of Tacomans. But Tacoma could be profiting off the views those billboards hide.

There is value in our beauty. Let’s reclaim it.

Leave a comment Comments → 5
  1. tree_guy says:

    Britton, another fine contribution (momentary break for Marsha Moody insurance). Tacomans would do well to demand (momentary break for Milgard Windows) that their elected representatives (momentary break for the Boys and Girls clubs of Tacoma) adhere to the desires of their (momentary break for xfinity internet) constituency.

  2. I’m sure the city council will vote to allow these unsightly billboards. I’m also sure when election time comes, we’ll see their faces on them.

  3. Rollo_Tomassi says:

    Beautiful. And right on target.

  4. taxedenoughintacoma says:

    All you whiners are playing right into the tribes game. How about let the white man compete against the indians in one area. Advertising.

    Why should the tribes get the only revenue from billborads and still pay no taxes.

    They give $20,000 a month to the Pierce County Democrats.

    Wake up people, the tribes are taking over and all you dummies in the casino parking lots are only helping them take over.

    Boycott all tribal businesses.

    While you are at it bocott Cabelas. They are in bed with the tribes to build a new tax free store.

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