When Jeff Smulyan bought the Seattle Mariners in 1990, he had some cutting-edge ideas to draw new fans – from music and videos to a ‘Singles Night’ promotion in which the No. 1 pickup line of the night was ‘Hi, I’m Jeff Smulyan and I own the Mariners.’
It was a goofy time, when the team couldn’t draw 20,000 fans to a Mark Langston-Roger Clemens matchup. One of the Smulyan group thoughts: Let’s create a mascot.
They hatched a contest for school kids to come up with a mascot, draw it and submit. For every contest, someone has to be …