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Catch ‘Orgasm’ at the Grand Cinema

Post by Craig Sailor / The News Tribune on April 20, 2011 at 6:00 pm |
April 20, 2011 6:03 pm


The Grand Cinema is showing the documentary, “Orgasm, Inc.” today and at 2:30 p.m. Saturday. The behind-the-scenes movie documents a drug company’s development of the first FDA-approved Viagra for women. Along the way it offers a look inside the pharmaceutical industry.

The filmmaker, Liz Canner, will be at the Grand at today’s 6:30 p.m. show.

The New York Times said, “By taking a playful approach to a deeply serious subject, [Canner] explores the link between female sexuality and corporate profits with a style that’s as entertaining as it is revelatory.”

Here’s a synopis from the movie’s website:

In the shocking and hilarious documentary ORGASM INC., filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra drug for women that wins FDA approval to treat a new disease: Female Sexual Dysfunction (FSD). Liz gains permission to film the company for her own documentary. Initially, she plans to create a movie about science and pleasure but she soon begins to suspect that her employer, along with a cadre of other medical companies, might be trying to take advantage of women (and potentially endanger their health) in pursuit of billion dollar profits. ORGASM INC. is a powerful look inside the medical industry and the marketing campaigns that are literally and figuratively reshaping our everyday lives around health, illness, desire — and that ultimate moment: orgasm.

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