Washington is one of eight states that will feature a new anti-meth campaign targeting young adult users.
The White House’s Drug Czar launched the campaign Tuesday. The effort includes advertising and public education outreach to “raise awareness about the dangers of meth and provide information about the effectiveness and availability of meth treatment,” states a press release from the Office of National Drug Control Policy. The targets are men and women, ages 18 to 34, who are using the highly addictive drug.
We don’t have to tell you that meth has been a little bit of a problem in this state, particulary in Pierce County, otherwise known as Washington’s meth capital.
Besides Washington, the Anti-Meth Campaign will be featured in Alaska, California, Oregon, Iowa, Indiana, Illinois and Kentucky. The campaign will run through March 2008, then will be expanded to Minnesota, Wyoming, Alabama and Utah as well as nationally.
The television ads featured in the campaign were donated by the Partnership for a Drug Free America, The Meth Project and the Tennessee District Attorneys General Conference. The Office of National Drug Control Policy created the print, radio and web banner ads.
The ads provide messages of hope for a life after and without meth. Another part of the campaign will be a traveling photo exhibit featuring portraits and testimonials from recovering users, cops and substance abuse professionals who’ve battled the meth epidemic.