May
3rd
Port of Tacoma rebranding, updating logo
For the first time in 36 years, the Port of Tacoma is updating its public identity.
The port, which has just unveiled a new strategic plan, is discarding its flag-like, red, white and blue logo and replacing it with a logo that features a series of intersecting curved lines.

Port of Tacoma new logo

Port of Tacoma old logo
Along with the new visual identity, the port has adopted a new motto: People. Partnership. Performance.
The new logo, which retains the red and blue colors of