Of the dozens of airlines that Boeing counts as its faithful customers, which did the company single out for accolades in the July issue of its slick Frontiers magazine?
You’d be right if you said Asiana Airlines, the airline whose Flight 214, a Boeing 777, crashed at San Francisco International Airport on Saturday while attempting to land. Two passengers died.
Boeing had picked Asiana for its July customer profile weeks before the accident. The magazine was distributed July 1 through July 5.
If the ties that bind Boeing and Asiana weren’t public enough before the landing incident, they are now with the National Transportation Safety Board investigating whether pilot error or technology failures or both led to the plane striking the airport seawall as it approached the airport runway too low and too slow for a safe landing.
The article is full of praise for Asiana’s service and safety.
“Our dedication to ensuring the highest safety and comfort for our passenger has been our number one priority,” the Boeing publication quoted the airline’ senior vice president of public relations, Doo Jin Lee, as saying.
Asiana has won numerous awards for its customer service including Business Traveler’s “best overall airline in the world” award.
The article includes a photograph of an Asiana Boeing 777-200ER similar to the one burned in the crash.