While performing near the top in on-time arrivals and least customer complaints, SeaTac’s Alaska Airlines Monday finished mid-pack among 14 U.S. airlines in a well-known airline service rating.
The airline’s mediocre performance in denied boardings and baggage handling dropped the airline to sixth place in the ratings compiled by two university professors. Brent Bowen of Purdue and Dean Headley of Wichita State University.
Finishing first on the professors’ list was San Francisco-based Virgin America by dint of its stellar denied boardings and baggage handling ratings. At the bottom of the rankings was Chicago’s United Airlines, which was still experiencing issues related to its merger with Continental Airlines.
Alaska was second only to Hawaiian Airlines in on-time arrivals and second to Southwest on the list of least passenger service complaints.
JetBlue Airways finished second to Virgin America on the quality rankings list with Air Tran, which is merging with Southwest, finishing third.
Alaska’s ranking fell from fifth in 2011 to sixth in 2012.
The two professors compile their rankings from publicly available data from the federal Department of Transportation.