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Tooth Fairy bends to inflationary pressure; average price paid is up 15 percent

Post by C.R. Roberts / The News Tribune on March 6, 2013 at 10:59 am |
March 6, 2013 11:04 am

The Consumer Price Index may not use the price paid by the Tooth Fairy as one of its leading (or even lagging) indicators, but inflation has come to the world of lost baby teeth.

A survey recently released by Visa shows that the Dental Pixie is now leaving an average of $3 per tooth, an increase of 15 percent over the $2.60 left in 2011.

“The Tooth Fairy may be the canary in the economic coal mine. She’s showing signs of life by leaving 40 cents more per tooth this year,” said Jason Alderman, senior director of Global Financial Education at Visa Inc. “This is not only good news for kids, but an ideal teachable moment for parents to engage their children in thinking about how to budget their windfall by saving a portion.”

Additional findings in the survey include:
• 3 percent of children receive less than a dollar, down from 7 percent last year.
• 30 percent of children receive exactly $1. Last year’s survey showed that 29 percent of children received exactly $1.
• 18 percent of children receive $5, the same amount as compared to last year.
• 8 percent of children receive more than $5, compared to 3 percent last year.

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