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Of candy, cards, flowers and jewelry: Valentine’s Day 2013

Post by C.R. Roberts / The News Tribune on Feb. 12, 2013 at 3:40 pm |
February 12, 2013 3:40 pm

Valentine’s Day – By the Numbers:

$17.6 billion:
Total amount to be spent by Americans celebrating Valentine’s Day.
$126.03: Amount the average American will spend celebrating the holiday.
8.5 percent: Amount of increased spending over 2012.
$168.74: Average amount the American man is expected to spend on clothing, jewelry, cards and other gifts.
$85.76: Average amount the American woman will spend.
18.9 percent: Of celebrants will buy jewelry.
50.5 percent: Will buy candy.
36 percent: Will buy flowers.
$4.1 billion: Will be spent on jewelry.
$1.5 billion: Will be spent on candy.
$1.1 billion: Will be spent on cards.
$4.52: Average amount to be spent on gifts for pets.
1,155: Manufacturers in the U.S. making chocolate and cocoa products in 2010.
$13.5 billion:
Total value of U.S. cocoa and chocolate shipments.
24.7 pounds: Annual per capita chocolate consumption by Americans in 2010.
16,182: Florists in the U.S.
$880,893,904: Value of cut flowers and buds imported to the U.S. in 2011.
$365,453,189: Value of roses imported.
23,739: Jewelry stores in the U.S. in 2010.
53 percent: Of adult Americans are married.
393: Dating services nationwide.
58 percent: Of Americans say there is less romance in the Digital Age.

Source: National Retail Federation,, U.S. Census Bureau

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