Hotel occupancy in Pierce County rose 13.8 percent in October, the highest increase recorded in any region in the state. The Tacoma area showed 68.4 percent of its rooms taken, up from 60.1 percent in October 2011.
Statewide, the occupancy rate rose 8.9 percent over the year before, reported Bellevue hospitality consultant Wolfgang Rood in his monthly report. Two of the state’s eight regions, Northwest and Southwest Washington, reported declines of 3 percent and 2.4 percent respectively.
The average daily room rate in Pierce County, $93.90, was up 3.2 percent over 2011, Rood said. The statewide average rate, $127.75, was up 9.5 percent. All state regions reported an increase in the cost of a room, with downtown Seattle up 11.9 percent and leading the state at $161.47.
Oregon reported an occupancy rate of 69.7 percent for October, up 2.9 percent, Rood said. The average daily cost of a room, $103.40, was up 5.7 percent over 2011. In Idaho, the occupancy rate of 64.6 percent was up 10.4 percent, and the average daily cost of a room, $71.38, was up 3.4 percent.