Alaska Airlines has won J.D. Power and Associates Customer Satisfaction Award for the fifth year in a row.
The SeaTac-based airline won the award in 2008, 2009, 2010 and 2011. Alaska was the highest rated in four of seven categories in J.D. Power’s survey of passengers among traditional airlines. JetBlue won the award among low-cost carriers.
Alaska took top honors in the check-in, reservation, flight crew and and boarding/deplaning/baggage categories.
“We’re humbled to receive high honors from our customers five consecutive years in a row,” said Alaska Air Group President and chief executive officer Brad Tilden. “This honor would not be possible without the hard work of our dedicated employees whose committment to safety, customer service and cutting edge innovation has made travel on Alaska Airlines among the best in the industry.”