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Steele Street Forza looking at a new brand that honors law enforcement: Blue Steele Coffee Co.

Post by C.R. Roberts / The News Tribune on May 31, 2012 at 6:23 am |
May 31, 2012 9:37 am

The Forza Coffee Co. outlet at 11401 Steele St. S. – the one made infamous by the slaying of four Lakewood Police officers in 2009 – will be a Forza no longer come Friday.

That’s when owners Courtney and Oliver Marshall change the brand to Blue Steele Coffee Co. They’ve held the Forza franchise since 2010 and have decided to go solo, said Courtney this week.

“We decided this was a good opportunity for us to improve the quality of everything,” she said.

Rising franchise fees were “a contributing factor” to the decision, she said.

“Our mission is to enhance the lives of our community by connecting with our customers and providing an unforgettable and inspiring experience,” she said.

Blue Steele will maintain the nearby Officers’ Memorial, dedicated to the slain police, she said. That means maintaining the flags and flowerbeds. Proceeds from some sales at Blue Steele will go to the preservation of the community memorial.

Marshall also said a scholarship fund would be established for Washington High School students interested in careers focusing on law enforcement or community service.

The current staff at the Forza shop will be retained, Marshall said.

Friday will see the beginning of a soft opening under the new brand, and a grand opening is slated for sometime in July.

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