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Amazon sells more than a million Kindles a week in December

Post by John Gillie / The News Tribune on Dec. 29, 2011 at 12:14 pm |
December 29, 2011 1:50 pm

Seattle’s Amazon.com says it sold more than a million Kindle e-book readers and tablet computers a week in December, making three versions of the Kindle the top sellers on the e-commerce site.

Those sales figures didn’t reveal specifics among the several versions of the Kindle, but analysts say they believe the new $199 Kindle Fire tablet computer has sold millions of copies itself, eclipsing sales of Apple’s iPad2 when it debuted.

The Kindle Fire was not only the best selling item on Amazon’s U.S. web site, it won that title on Amazon’s German, British, French and Italian sites.

Amazon not only sold record numbers of its own tablets and e-readers, but it also saw record downloads of electronic books during the holiday period. Gifts of Kindle books increased 175 percent between Black Friday and Christmas compared with the same period in 2010.

Amazon said sales were also up nicely for third-party sellers on its site.

But while Amazon’s business is expected to see a big increase this holiday season when all the numbers are totaled, that increase might not be enough to satisfy Wall Street analysts.

One Goldman Sachs analyst today predicted Amazon will report a 38 percent sales increase for the holidays. But analysts were predicted a 40 percent increase.

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