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Amazon tops customer satisfaction index

Post by John Gillie / The News Tribune on Dec. 28, 2011 at 10:53 am |
December 28, 2011 10:53 am

Seattle’s once again has emerged at the top of a nationwide survey of customer satisfaction among customers of on-line merchants.

The survey, released today by ForSee, gave Amazon an 88 score, up two points from last year. Amazon now has recorded the highest customer satisfaction on the survey for 14 consecutive times. Forsee runs the survey twice yearly. was last on the list of the 40 largest on-line retailers with a score of 72 out of 100 points. That score was down four points from the last survey.

Netflix Inc. and Gap Inc. were among the worst performers in the survey. Netflix saw the its score fall after it raised prices and split its DVD and video-streaming businesses. was second last with a score of 73. That score was five points fewer than the last survey.

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