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If you’re paying for online content, you’re in the majority – 65 percent pay, says Pew survey

Post by C.R. Roberts / The News Tribune on Dec. 30, 2010 at 6:01 am with No Comments »
December 29, 2010 3:58 pm

Almost two-thirds of Internet users – 65 percent – have paid to download or access online content, ranging from movies and games to news articles and apps.

So go the results of a survey released today by the Pew Research Center’s Internet & American Life Project.

Music, software and apps are the most popular content that users have paid to access or download, the study found, according to data contained in a Pew press release.

Among the findings of the report:
• 33 percent or Internet users have for digital music online.
• 33 percent have paid for software.
• 19 percent have paid for digital games.
• 18 percent have paid for newspaper, magazine or journal articles or reports.
• 16 percent have paid for movies, videos or TV shows.
• 15 percent have paid for ringtones.
• 10 percent have paid for e-books.
• 5 percent have paid for “cheats or codes” related to video games.
• 2 percent have paid for adult content.
• Of those users reporting a dollar amount for the purchase of online content, the typical user spent $10 monthly.

“What was really surprising was that the percentage of Internet users purchasing online content is nearly the same as those purchasing other products and services, such as books and travel,” said Jim Jansen, the author of the report.

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