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AG reaches settlement with Publishers Clearing House over promotional tactics

Post by John Gillie / The News Tribune on Sep. 9, 2010 at 3:43 pm |
September 9, 2010 3:43 pm

Attorney General Rob McKenna wants you to know you don’t have to buy any magazines from Publishers Clearing House to have the Prize Patrol knock at your door.

The magazine subscription service, best known for its multi-million dollar sweepstakes prizes, has agreed to make clear that no purchases are needed for you to be eligible for their prizes, under a deal announced by McKenna and other attorneys general this week.

Several states previously had reached an agreement with PCH about its promotional practices, said McKenna, but an investigation showed the firm was not fully complying with those agreements.

Of particular concern to state officials were promotional materials that they say misled consumers into believing that purchases would increase their odds of winning.

Under the new agreement, PCH will contact customers who spend large amounts of money on magazine orders alerting them to the fact that the majority of winners don’t submit an order with their winning entries.

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