There’s a new cupcake palace in town.
Well, sort of new.
Today marked the grand opening of Jubilee Cupcakes & Vintage Candy at 2510 N. Proctor. Formerly Sweet Things Cupcakes & Couture, the re-branded store is still owned by Patti and David Frank of Puyallup.
The couple went with the new look – deleting the clothes and jewelry and adding nostalgic candy brands – for various business reasons, according to Patti.
“I wanted men to come in. A friend said he felt like he was walking into a woman’s closet,” Patti said.
And besides that, she said, “I didn’t really like the name.”
A few dozen cupcake flavors and versions rotate daily to supplement a steady line of regulars. Look for lemon coconut on Thursday, chocolate peanut butter on Saturday, the “Elvis” (banana cake, chocolate ganache and peanut-butter buttercream) on Wednesday, and many others every day, including a “Macon Bacon” cupcake for pork lovers.
Add to the homemade cupcakes – made with local products where possible – several brands of nostalgic confections including Fizzies, Boston Baked Beans, Sky Bar and Chuckles, plus lollipops, taffy, candy necklaces and old-time lemon, licorice and root-beer drops.
Eventually, Frank said she plans to add vegan and gluten-free cupcakes. She also plans to open a few more Jubilee outlets, including the first in Puyallup as early as six months from now.
The Proctor District mothership is open seven days a week. The chocolate Frank uses comes from Valrhona and the coffee comes locally from Valhalla. Prices for cupcakes turn at $2.75 each or $33.00 per dozen. The store also does catering.
Expect seasonal varieties – Guinness and chocolate on St. Patrick’s Day, egg nog come Christmas, pumpkin at Halloween – as the calendar turns.